Every month, M2GO presents an inspiring, leading figure in the home decor environment and her favorite picks from our online store. This month, discover Émilie Ouellet, Artistic and Visual Presentation Coordinator at South Shore Furniture.
Tell us about yourself and your background.
I have an atypical background! I am an artist at heart and a jack of all trades. I love to experiment, push the boundaries and exploit many facets of creation. In my career, I have done photography, graphic design, illustration and painting. And, for the past three years, I have been fortunate enough to work as an art coordinator at South Shore Furniture. I am really passionate about this job which allows me to be involved in all kinds of visual content, but most of all, I have the chance to create rooms that reflect who I am and to surpass myself by designing hundreds of different sets per year.
Where do you find your inspiration?
Everywhere! Obviously, internet is an inexhaustible source of ideas. With platforms such as Pinterest, we can now classify our ideas and our favourites in boards. We can even import our own ideas, which helps define what we want and outline our inspirations. What has inspired me the most over the past few years and made the difference for me are The Kinfolk Home: Interiors for Slow Living and Home Body. In these books, we understand that there is no ready-made decorating recipe and that we can't really go wrong by decorating our interior. The key is just to have a space that looks like us. Our home should rather be seen as a haven of peace. All settings can be timeless, as long as they are meaningful and there is a sense of fullness. At home, there are memories, colours that soothe me, objects that have a personal meaning and therefore, even more valuable to me.
What is your favorite room at home?
I love them all! In 2020, we bought ourselves a big house to renovate and set out to redo everything, inside and out. We wanted to finish this project quickly, because we didn’t want to live in the renovations forever. That being said, I believe that the heart of a home is often the kitchen. Our kitchen reflects who we are as a family. We love to gather around the island to tell each other about our day! We had a lot of challenges and worked very hard during the renovations to our kitchen, so it is even more meaningful for us to spend time there after all of our efforts. In addition to being bright and functional, we managed to incorporate vintage finds, travel souvenirs, furniture that I have transformed and drawings of my children. It makes the space even more like us!
Tell us about the decor you are most proud of.
This is the setting for a new collection of rattan dining chairs and bar chairs. The first thing you should know is that we do all of our furniture photos in our photo studio, and in the sets we create at South Shore, everything is "fake". As it is not in a house, there is no room with 4 walls, no sun coming in, no ceiling. I am proud of this photo, because I had to create a kitchen decor with little money: creativity was there! With our team, we made faux kitchen cabinets using two dressers. The hob is actually a black drawer front simply placed on the surface. I love the result of this mid-century kitchen with boho accents, because I know the other side of the scene and I know that everything is illusory.
Your South Shore Furniture favourites